Tuesday, 26 July 2011

5th Column - Communications

Technology and machines have eliminated the switch board operator. Now I listen to endless music or arithmetic lessons as I am asked to press buttons 1 - 10 for the service I want, and by the time the voice instructions has finished, I have forgotten what was said in the first place. Meanwhile the cost of the call is mounting, and I have got nowhere slow.

The other day I laughed as even the British Telecom engineer could only get voice mail when calling into his depot.

Machines are efficient and cheaper than human beings, but not as effective. Neither are call centres who are staffed by people who do not speak my lingo, but they are cheap, just like the service and image they project.

With technology making communication cheaper  or even free, the standard of service is poorer. It should all be in the computer. The computer cannot get it wrong. Trouble is computers are artificial intelligence not allowing for human illogical incompetent intelligence. The result is the computer says no...........best way.

Retail Industry, Banking Services, even the Communication Industry this is your wake up call................ oh it appears you are otherwise engaged !!!  zzzzzzzzzzzzzz   sorry I tried to wake you !!!!!!!

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